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Virtual tours and Google Business Profile: boost your local visibility

Adding 360° content to your Google listing generates more interactions and attracts more qualified traffic.

The Google listing: the first local touchpoint

Google Business Profile is often the first point of contact between a local business and its potential customers. Adding 360° content to that listing enriches the customer’s first impression and strengthens the signals useful for local SEO.

Enriched listings that drive more actions

Listings that include interactive content typically see:

More calls, direction requests and clicks to the website.
Longer attention time on the listing.
Better differentiation in competitive local searches.
Stronger credibility through an identifiable place.

Opérateur portant un sac à dos filmant une rue commerçante avec caméra 360° sur trépied, aperçu Street View en incrustation

A bonus, never a pillar

Google remains a complementary lever: its rules and display can change. That’s why we recommend pairing Google visibility with a durable asset you control, such as Web 360+, so you never depend on a platform you don’t own.